Repositioning of city centre leisure asset

Leisure scheme repositioning driven by experiential leasing and active asset management, enhancing footfall and tenant quality.

  • Strategic repositioning of a key leisure scheme in the heart of Nottingham city centre, driven through targeted asset management and key lettings.
  • Anchored by the introduction of a state-of-the-art 14-screen Vue cinema, significantly enhancing the scheme’s appeal as a leading regional leisure destination.
  • Further activation of under-utilised space was achieved through the redevelopment of the basement to accommodate a leading competitive socialising operator, Roxy Ballroom, broadening the scheme’s experiential offering.
  • These interventions transformed the asset into a vibrant, experience-led destination, closely aligned with Nottingham’s strong student and young professional demographic. The repositioning enhanced dwell time, diversified the tenant mix, and improved the scheme’s relevance to a wider range of contemporary leisure and hospitality operators.